If you own a TV set, and maybe even if you don’t, you’ve seen Governor Rauner’s advertisement on which he’s spent more than $1 million in the last few weeks.

Though most of the coverage has centered on the ad’s attacks on Illinois House Speaker Michael Madigan, much of the ad seems more like a campaign ad for Bruce Rauner.

“Change in Springfield isn’t easy. But you didn’t send me here to do what’s easy. With your help, I’m goin’ to keep fightin’ to grow our economy, and fix our broken state government,” Rauner says in the spot.

As the Illinois Observer reports, there is a reason that Gov. Rauner, six months after taking office, is still diggin’ into his own very deep pockets (along with the pockets of the super wealthy backers like robber-baron Sam Zell) to run campaign ads.

“…the governor’s job approval rating in multiple key legislative districts has fallen – and in some cases sharply – in four legislative districts recently polled. A May 31 survey by The Insider in the Southern Illinois district of State Rep. John Bradley (D-Marion), for example, found that Rauner had an approval rating of just 29.3% and a disapproval of 43.9% or a net approval of minus 14.6 points despite winning Bradley’s district over Governor Pat Quinn, 63-31%.

And

The June 20 survey conducted by Chicago-based Ogden & Fry, the only polling firm which correctly predicted Rauner’s five-point victory margin over Quinn, shows that just 35.7% of voters approve of the way the governor is handling his job while 46.7% disapprove or net approval of minus 11 points.”

The governor won’t stand for reelection until 2018, but his falling popularity is interfering with his attempts to intimidate Republican legislators into supporting his pro-millionaire, anti-middle-class agenda.

Threats to spend big bucks to oust legislators who fail to support his “Turnaround Agenda” are less scary when the popularity of the man making them is underwater — only about a third of voters approve of the way Gov. Rauner is governing, while nearly half, 46.7%, disapprove.

If the shutdown that the governor is steering Illinois toward actually happens, and our state’s most vulnerable citizens start experiencing major pain, look for the governor’s approval rating to drop accordingly.

And that would be bad for the master plan to turn our state over to his mega-rich supporters, like Illinois’ wealthiest man, Ken (“the ultra-wealthy actually have an insufficient influence“) Griffin.

Stay tuned and be sure to keep in touch with IEA-NEA on Facebook and Twitter

Read more:

Illinois Observer

Progress Illinois

Chicago Tribune